The Future of Animation: Creative Advertising, at the Apple Store, Regent Street on Tuesday 26 July, 17:00.
Panel members
Kieran Argo, Animation Programme Manager, Animated Encounters (Chair)
Joan Ashworth, Head of the Animation, Royal College of Art
Darren Walsh, Director, Passion Pictures
Martina Bramkamp, Senior Lecturer, Kingston University
Philip Hunt, Creative Director, Studio AKA
Outline of Event
Hosted by Animated Encounters
The production of commercials continues to be the 'bread and butter' for many animation companies and often provides the only revenue that funds other productions such as short form and experimental work. With the prevalence of CG work expanding alongside traditional forms such as hand-drawn and stop-motion what are the pressures and constraints facing commercial animation production in today's market especially with the need to consider a multi-platform approach?
Our panel of established and creative professionals will consider implications in choosing CG over stop frame, cost vs creativity, and deliberate on what commercial agencies want and what school's are providing.
